
Chairman of the Board of Directors of MTN-Cameroon, in which it holds 30% of shares, English tycoon, who lives between New York and Douala, is also the founder of Spectrum Television, a media group consisting especially of STV1 chain ( music and entertainment) and general STV2 led by Senegalese journalist Mactar Silla. The group acquired the broadcasting rights to the "Premier League" anglaiset the "Liga" Spanish, which he sold in 14 African countries. From Dynasty Mukete, who reigns over the traditional chiefs of the town of Kumba (South West), it is little known in his country. This is far from the case of his father, Chief Nfon Mukete, National Vice-President of the Democratic Rally of the Cameroonian People (CPDM party in power) and Chairman of the Board of Directors CAMTEL the incumbent telecommunications Cameroon.
Colin Ebarko Mukete remains yet discreet, or deleted, as usual. Spread in the press is not kind. Especially since MTN began tight with the authorities to keep his chances face negotiations with prospective operators for 3G: Emirati Etisalat (with its brand Moov), India's Bharti Airtel and internet service provider Ringo (controlled by Glenar fund based in Switzerland). The final decision is expected before the end of the year.
Conglomerate
Meanwhile, as every time he returns to Cameroon - usually every ten days - Colin Mukete dedicated to his communications group Spectrum. A conglomerate consists of two particular television (STV1 and STV2) he initiated the restructuring. Thus, STV1 gradually transformed into Boom TV , specializing in entertainment (drama, music, reality shows, sports, cultural magazines, etc..). About STV2, it remains a French general channel.
A broader plan to expand the distribution network is underway, with the introduction of new transmitters across the country as well as the renovation of broadcast equipment and production. Very short-term goal: position these channels among the leaders on the continent. Fifty recruitments are planned before the end of the year, which would go from 100 to 150 the total number of employees. With distribution by four satellites, the two strings are already present in Europe and will soon be available via cable networks in the United States .
Colin Mukete handles everything from strategy development to the purchase of equipment, reports does it internally. It also keeps an eye on his choice of collaborators: the beginning of November, a new CEO, the Swiss-Nigerian Olutokun Karl Toriola (former director of MTN Benin ), join MTN Cameroon.And those who are surprised to see Mukete run the company from New York, the firm ensures that it is essential to take a step back: "Things are clearer from the outside," argues the new member of the Central Committee of theCameroon People's Democratic Movement (CPDM in power). A surprise: we knew no political tropism this pure American universities, little known in his country despite his belonging to the dynasty of Mukete, who reigns over the traditional chieftaincy Kumba (South-West).
Breakthrough
In the family, there is more in business. And his father, Victor Nfon Mukete, which in 93 years, is still chairman of the board of directors CAMTEL. The breakthrough son in com 'back to the mid 1980s, with the purchase of TV programs for CRTV : soap operas Dallas and Dynasty in Cameroon, this is it.He then diversified into cable channels, with the sale of decoders for the South African M-Net , a shareholder of MTN South Africa. And when M-Net decides to sell its shares in the former Mobil CAMTEL Colin Mukete redeems them for € 65 million, to acquire what would become MTN Cameroon.
Also present in the sale of phone cards and internet solutions, Colin Mukete also has the first advertising agency in the country, Spectrum Advertising. In its portfolio: the two largest advertisers in the country, Guinness (a budget of € 6 million per year) and ... MTN Cameroon.
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