Most entrepreneurs stick to what they understand and let their
egos determine what they attempt. Success is not that complicated just that it
takes a hard-nose look at what you are doing and decide to focus entirely on
the few things you know you could do better than anyone else, not getting
distracted into arenas that will not feed your ego and at which you cannot be
the best.
Every firm will like to be the best at something but few
actually understand that they have the potential to be the best at. Just because something is your business
core does not mean you can be the best at it. In order to transcend the curses of
competence it requires the discipline to say just because we are good, at it,
making money from it does not mean we can be the best at it. Doing what you are
good at will only make you good. Focusing solely on what you can potentially do
better than any other organization is the only path to greatness.
However it takes passion to move your business to a desired
level. Passion will raise you up whenever you fall down in the race of your
business life. Do the business you have passion at and you will never feel like
working for a day. Business will be like a hubby and you will derive fund from
it.
You cannot manufacture passion or force people to feel
passionate. You can only discover what ignites your passion and the passion of
those around you. People tend to stick closely to business they have passion
in.
You must not get passionate about the mechanics of business
perse (although you might be). The passion circle can be focused equally on
what the company stands for. Your role should be far important than just making
money. Have commitment to preserve, protect and enhance the company.
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