Planning is key

           The necessity for planning arises because of the fact that business organisations have to operate, survive                   and progress in a highly dynamic economy where change is the rule, not the exception. The change may be                        sudden and extensive, or it may be slow and almost imperceptible. Some of the important forces of change may be: changes  in technology, changes in population and income distribution, changes in the tastes of consumers, changes in competition, changes in government policies etc.  These changes often give rise to innumerable problems and throw countless challenges. Most of these changes are thrust on managers thus, managers are forced to adjust their activities in order to take full advantage of favourable developments or to minimise the adverse effects of unfavourable ones. Successful managers try to visualise the  problems before they turn into emergencies. As pointed out by Terry, “successful  managers deal with foreseen problems, and unsuccessful managers struggle with unforeseen problems. The difference lies in planning.” Managers charged with the responsibility of achieving definite targets, do not wait for future. They make the  future. They introduce original action by removing present difficulties, anticipating future problems, changing the goals to suit the internal and external changes, experiment with creative ideas and take the initiative, attempting to shape the future and create a more desirable environment